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I transform products

into successes.

From ideation to delivery: the roadmap to success.

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Hi, I’m a Senior Manager with over 15 years of executive leadership experience within startups and global technology companies.

Let’s create a product your clients will love!

K8A64303 min

About Me

Entrepreneur, Business Angel, Author, Speaker with over 20 years of experience in the digital sector.

CTO and CEO of Multinationals and Startups, I have led over 2,000 projects with teams of all sizes and all over the world.

Author of 11 books (the last two on Remote Work and OKRs), I actively invest in Startups and I am on the board of technology companies.

In 2022 I was appointed by the Minister of Digital Transformation as Head of Cloud Migration of the PNRR.

I am President of the Italian Association of Product Management and in the evaluation committee of the Italian Association of Business Angels.

My passion is to create products and projects that impact people’s lives.

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My Clients

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My Companies

I’m the founder and CEO of Anomadic, Anomadic B2B, and Castro & Partners.

Together we build products by leveraging the remote talent world.

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“Luciano does an amazing job engaging with the audience while talking about Digital Business in a way that is relatable and not academic. Every single person from our audience of 150 people took something away with them.“

Speaking

Real experience running a business, growing startups, and creating digital products.

I’ve been speaking at conferences, universities, corporate events, and masterclasses.

I’m straightforward, practical and I bring a unique point of view.

Oh, yeah, I’m funny as well.

Drop me a line.

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Business Studies

Swarovski

  • Swarovski wanted to create an engaging AR/VR solution to allow their clients to try their jewelry before buying it.
  • The AR/VR represented physical workstations that were set up simultaneously in 14 cities worldwide during Christmas time.
  • 150.000 users tried the application in the first 2 weeks, with a conversion rate of 35%.

We managed:

  • Discovery process (From Ideation to Development)
  • User Research & User Testing
  • Roadmap and planning

 

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Rais International

  • RAIS International is a Marketing Agency specialised in Dropshipping products. With 5M in revenue and over 75.000 customers served per year, their innovative solution helps brands to reach their clients successfully.
  • They contacted us to manage a remote workforce that was struggling with productivity. We managed to increase the revenue by 35% and cut costs of 24% in an year.

We managed:

  • Implemented the Remote Effective Framework
  • Team Working process and structured communications
  • Implemented a Remote Management Process and KPIS
  • Team & Management Coaching

Aruba.it

  • Aruba.it wanted to create the first Public Cloud in Europe.
  • After 5 years over 200,000 servers and over 500,000 .cloud domains activated
  • 25% year-on-year growth, 11 million active users, 5 million domains and hosting (Windows and Linux)

We managed:

  • Roadmap and planning
  • Discovery process
  • User research and testing

What people are saying

“He was the reason why we were able to deliver a product in six months and hit out targets. Outstanding.”

Jeffrey Foley

CEO, ApolloOfficeSystems

“A serious professional with deep knowledge in Product Management and Project Management.“

Jonathan DelFino

Head of Innovation, Swarovski

“Unconventional, pragmatic, efficient. With him, our firm stepped up. Highly recommended.”

Sarah Giannikouris

CEO, TCA Darwin