With a community of over 7,000 members, the Association that represents the figures behind the entire life cycle of a digital product is born

Product Manager Alliance – this is the name of the first Italian and European association of product managers, born in Tuscany, which has a community of 7,000 professionals and aims to reach 50,000 members in the first year.

The product manager is the figure who guides the entire life cycle of a digital product (such as an app, or an entire platform), from birth to market release, up to maintenance work: technical and managerial skills are required, management, marketing as well. “It is the spearhead of innovation and the digital market for both, companies and the public administration”, says the president of Product Manager Alliance, Luciano Castro.

Castro, former technical director of Aruba and still active as a business angel, was chosen as the head of the “1.2” mission of the NRP, which provides for the allocation of one billion euros to finance the migration to the cloud of all local public administrations.

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Read full article in Italian on Affari Italiani