Product Management and Value Creation

Product Management and Value Creation

Product Management – what is it? Starting from an essential description, product management is the set of activities that includes development, launch, support, and continuous improvement of the company’s products. Therefore, this is not a rigid,...
Product Management – what is it?

Product Management – what is it?

Product Management – what is it?   This is not new, but when it comes to product management there is always someone who is ‘ in the dark’. The question is not trivial because, especially in Italy, product management is a phase that is often not...
The Product Life Cycle

The Product Life Cycle

What is the Product Life Cycle?   The term product life cycle refers to a period of time that starts when a product is introduced to the market until the moment it is withdrawn. The lifecycle is a process guided by the Product Manager and divided into six phases...