In this article, we continue the study of the Discover phase in Product Marketing. In particular, I intend to focus on how to do the competitor analysis and benchmarking. This crucial step will allow you to define the contours of the positioning and the unique sales...
The Discover phase in Product Marketing is an opportunity to collect data and analyze it before proceeding toward strategy and growth. The first step I tell you about is related to customer feedback. Let’s dive into this topic by answering the focal questions:...
Why a Product Marketing Guide? Simply because it was missing. Or rather, it was missing as I imagine it. In fact, I believe that it is important to start from general concepts such as: what Product Marketing is and why it is important and then take a further step to...
For fans of agile methodologies and Objectives and Key Results, there are good news: OKR and Agile can work very well together. In this article I would like to demonstrate it, highlighting what are the advantages and methods of integration. OKR and Agile:...
Are you looking for practical examples of OKRs and possible solutions to implementation problems of the Objective and Key Results method? Keep reading. If, on the other hand, your level of knowledge is basic, I recommend a quick review of my OKR guide for beginners....
Have you already assimilated all the basic resources on OKR (Objective and Key Results)? Great! Now, you need practical advice on how to implement the method. I am sure you are here for this. So, I answer without delay to the nagging question that probably comes up in...
