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Here’s how the competitor analysis is done in Product Marketing

In this article, we continue the study of the Discover phase in Product Marketing. In particular, I intend to focus on how to do the...

What customer feedback is and how to use it in Product Marketing

The Discover phase in Product Marketing is an opportunity to collect data and analyze it before proceeding toward strategy and growth....

Why a Product Marketing Guide? Simply because it was missing. Or rather, it was missing as I imagine it. In fact, I believe that it is...

For fans of agile methodologies and Objectives and Key Results, there are good news: OKR and Agile can work very well together. In this...

Are you looking for practical examples of OKRs and possible solutions to implementation problems of the Objective and Key Results...

Have you already assimilated all the basic resources on OKR (Objective and Key Results)? Great! Now, you need practical advice on how...

Do Objectives and Key Results arouse your curiosity? It doesn't surprise me! More and more often, several people, linked to startups as...

OKR Framework - The world of work is undergoing an epochal change. Companies and organizations have had to experiment with new MBO...

The long immersion in the sea of Objectives and Key Results is coming to an end. Together we have brought hidden chests full of...

OKR vs Agile? Is the OKR methodology compatible with Agile? And if so what are the advantages and possible contraindications? These are...

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